Re-Branding of the Green Bay Packers

Re-Branding of the Green Bay Packers

A visual timeline of the teams Logos and Jerseys

Jerseys:

1937-1949

1921-1929

1930-1936

1950-1952

1952-1960

1961-1981

1982-1996

1997-2001

2002-2009

2010-Present

As you can see, the Packers logo has changed a lot over the years, and this timeline doesn't even cover every slight change (Usually there are small changes every year or two) or "special" jerseys, such as 2011's ones for the Superbowl.

Logo Changes:

1951-55

1956-61

1980-Present

1962-79

In the last 50 or so years, the logo has not changed much, always keeping the iconic G.

Why did they redesign their Jerseys and logos?

The Packers redesigned their Jerseys so often during the last 90 years because every time they got a new head coach, he would redesign the entire uniform to "reshape" the team. Another reason is because there was no NFL in the earlier days, so the players could wear whatever they wanted as long as all the jerseys looked similar. Because of this, whatever the best player wore or whatever the majority of the team wore became the official jersey for that year.

Their logo was redesigned the first time because the original was only meant to be temporary until the NFL was formed, once the NFL merged all the teams the Packers changed to an updated, more modern logo. The second time that they switched their logo was because  Vince Lombardi, the legendary head coach who brought the Packers to two Superbowl victory's, joined the team. When he joined the association, he wanted to completely revamp the logo, jerseys, and roster in order to change the face of the team. The last logo update came because the old one needed to be redone for modern computers and printers, and in doing so, they added yellow around the oval G.

BRANDON'S BLOG - POST #3

- AUDIENCES -

Audiences. Are they created, or are they pre-existing? I believe that they are a little bit of both. But mostly pre-existing. And I'm probably right because I'm some guy on the internet.

Audiences are mostly pre-existing because, (Not to be too stereotypical, but...) most people grow up with their values and beliefs set by the time they are teenagers. So somebody who grew up watching movies and cartoons, they are a pre-existing audience for ads that use elements from older cartoons or movies. Like this commercial:

But then there are audiences that have to be created with new products. When something like 3D TV's came out, people had never heard of hem before, so they didn't know that they wanted them until after they saw an ad that made them change their minds. See this Samsung ad:

BRANDONS BLOG - POST #4

BRANDON'S BLOG

POST #4

- Comparing Ads -

          October 11th, 2014

Hello all you weirdo's who read my blog. Seriously, who actually reads this stuff? Anyways, today's segment will be about advertising. Specifically, companies who use different ads for the same or similar products in order to target different audiences. An example being the Xbox One. Advertisement's for the system seem to swing back and forth between it being a gaming machine, or being a social hub/ media/TV player.

Just check out the below videos to see how they differentiate between TV, games, and social media:

1) Social Media and TV

2) Games

          Microsoft advertises all these different angles of their system so they can try and persuade all kinds of people. Some people are just looking for a new receiver for their living room, others spend a lot of time on twitter, and most want to buy a console for games, duh. 

More Nonsense!

Post No. 2

Video Games and Social Media:

          Video games have come a long way in the past ten years, what used to by a large dump of over sized pixels is now a smooth, 1080p wonderland.  And man has multiplayer ever changed.  Just back in 1999 multiplayer meant your friend was sitting on the couch next to you.  In present day, with social services like the PlayStation Network, your online friend can play with you from across the world!  Not only can you play with people, but you can add people as "friends" and chat with them through text or voice.  It's become a real Social Networking experience, like Facebook or Twitter.

          Within the giants like PlayStation Network, Xbox Live or Steam, there are smaller social networks for individual games. Take Rockstar Games Social Club for example.  The service allows people who play their games to connect, create groups and share creations. Check it out for yourself here.

          There are millions upon millions of people who play video games socially every day.  I get together online with friends to play Grand Theft  Auto V, Destiny, Call of Duty or countless other games almost every day.  It provides us a way to get together and have a really good time.

          Last, but not at all least, there are games that allow players to connect to Facebook or Twitter to connect and share content with friends or even the world.  Examples are The Last of Us, Destiny and Madden NFL 15.  The Last of Us even takes your friends names and puts them in the game.

          If you don't play video games, or haven't since the 70s, I strongly recommend that you try it out.  It is a deeply interactive social experience that you can enjoy with  friends or complete strangers.  See ya.

The Place Where Brandon Posts Nonsense That You Shouldn't Listen To

Post No. 1

Facebook:

          Facebook. What is it? Should you use it? So  many questions! Well don't worry, I'm here to  answer them.

          Facebook is a social media site that is all about following whats going on with your "friends". I put that in quotes because it's not always your real life friends, they are you're online friends. You can get requests from complete strangers to be your "friend", and you can also send "friend requests" to whoever you want to follow. Once two people are friends, they can chat in Facebook Messenger, they can see each others "Wall Posts", which is anything that the person posts or "shares". So all this sounds great right?... Right?? Well, its not. Social media can be great, but Facebook has one huge flaw. It's populated almost entirely by your Mother and her friends... No thank you.

          If you want a place to post and associate with your friends,  use Twitter. That's all I'll say for now, keep checking back here and sometime when I feel like it I will write a post about Twitter and the benefits of it. Well, that's it. You can leave now. Bye.