Re-Branding of the Green Bay Packers

Re-Branding of the Green Bay Packers

A visual timeline of the teams Logos and Jerseys

Jerseys:

1937-1949

1921-1929

1930-1936

1950-1952

1952-1960

1961-1981

1982-1996

1997-2001

2002-2009

2010-Present

As you can see, the Packers logo has changed a lot over the years, and this timeline doesn't even cover every slight change (Usually there are small changes every year or two) or "special" jerseys, such as 2011's ones for the Superbowl.

Logo Changes:

1951-55

1956-61

1980-Present

1962-79

In the last 50 or so years, the logo has not changed much, always keeping the iconic G.

Why did they redesign their Jerseys and logos?

The Packers redesigned their Jerseys so often during the last 90 years because every time they got a new head coach, he would redesign the entire uniform to "reshape" the team. Another reason is because there was no NFL in the earlier days, so the players could wear whatever they wanted as long as all the jerseys looked similar. Because of this, whatever the best player wore or whatever the majority of the team wore became the official jersey for that year.

Their logo was redesigned the first time because the original was only meant to be temporary until the NFL was formed, once the NFL merged all the teams the Packers changed to an updated, more modern logo. The second time that they switched their logo was because  Vince Lombardi, the legendary head coach who brought the Packers to two Superbowl victory's, joined the team. When he joined the association, he wanted to completely revamp the logo, jerseys, and roster in order to change the face of the team. The last logo update came because the old one needed to be redone for modern computers and printers, and in doing so, they added yellow around the oval G.